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digital_marketing

Digital Marketing Fundamentals

Go from beginner to confident marketer. Learn the core skills to grow any business online, build a valuable brand, and launch a high-demand career.

6 Weeks
Beginner Level
12 Lessons
Certificate

Course Overview

In today's world, every business is online. This comprehensive course is your ultimate guide to navigating the digital landscape. We break down complex concepts into actionable steps, teaching you the proven strategies to attract customers, build engagement, and drive sales for any product or service. Stop scrolling start strategizing.

What You'll Learn

The Digital Marketing Blueprint: Understand the core pillars of online marketing and how they work together.

Content is King: Master the art of creating engaging content (blogs, videos, posts) that attracts and retains an audience.

Social Media Mastery: Develop strategies to grow a loyal following on Facebook, Instagram, and TikTok.

SEO (Search Engine Optimization): Learn the secrets to getting your website on the first page of Google for free.

Run Effective Ads: Get hands-on with Meta (Facebook & Instagram) Ads Manager to create campaigns that convert.

Analyze & Adapt: Learn how to use data and analytics to measure your success and make smarter marketing decisions.

Who This Course Is For?

Aspiring marketers, small business owners, entrepreneurs, freelancers, and anyone who wants to stop being a passive consumer and start being a creator. Whether you want to market your own business, start a freelance career, or get a job in the fastest-growing industry, this course is your first step.

Course Curriculum

Duration

6 weeks

Format

On-site (Lahore) / Online

Modules

6 Comprehensive Modules

Certificate

Upon Completion

Course Modules

  1. The Digital Playground: Core Concepts & Strategy (Building your marketing foundation and defining goals)
  2. Content Marketing & Storytelling (Learn to create blogs, videos, and reels that people actually want to see)
  3. Social Media Growth & Community Management (Develop a content calendar, grow engagement, and handle brands on FB/IG/TikTok)
  4. Get Found for Free: Mastering SEO (Keyword research, on-page SEO, and local SEO for Pakistani businesses)
  5. Paid Advertising with Meta Ads (Hands-on setup: define audience, create your first ad, set a budget, and track sales)
  6. Email Marketing & Analytics (Build an email list, run campaigns, and use Google Analytics to track your wins)

Enroll in This Course

18,999 PKR

22,999 PKR